Questions from the Chatbots en Español group are usually great inspiration for content for this blog.
This morning a member aked a question about insurtech chatbots in the group. I thought I’d share a couple of extracts from the work we are doing for an Insurtech company. We did a larger research around use cases and best practices and benchmarked chatbots used as tools or standalone products in insurance companies.
The main outcomes of our research were the validation of chatbots as a tool worth exploring and a series of good practices and recommendations to be taken into account in the company product definition.
In any case remember that a chatbot strategy must be part of a larger strategy including promotion, support and sustainability: the lack of a wider and more comprehensive strategy and framework is the number 1 reason why we’ve seen projects fail in the past!